Campaigns
01 | Holiday 2019 & Amazon
Cubcoats partnered with Amazon over the 2019 Holiday Season with a pop-up store in Los Angeles to launch over 50 new products. Since we were bringing our e-commerce store into the real world, I envisioned a campaign that brought the magic of Cubcoat Island to life. Using elements from our storybooks, the designs were used in a video campaign, our store, ads, photography, and beyond.
02 | Back to School & Marvel
Mid-August was the launch date for our Marvel's Avengers Cubcoats and as that is when most students are heading back to class, I created a campaign centered around kids finding their inner strength and voice while heading back to school.
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03 | Summer/Spring
Inspired by Picasso's abstract shapes and Frida Kahlo's bold colors, I designed our Spring Campaign to have the storybook illustration elements true to our brand while elevating the look and bringing in the warmer tones of the season.
04 | Expanding Creative
At Cubcoats, I further developed the intellectual property through an entire collection of products from coloring pages to social posts. The main goal was always to spread good messages to kids & kids at heart, who fell in love with our cute and corky characters on their wild adventures.
